Why Artificial Intelligence (AI) is taking the Marketing Industry by Storm
Marketing has
become more advanced over the years with marketers coming up with solutions to
make their jobs simpler. One such innovation is the combination of AI with
Marketing or Artificial Intelligence Marketing. Think of AI as a
machine-powered version of mankind's cognitive skills. AI machines have the
ability to interact with humans in a way that feels natural. They can understand
complex concepts and extract insight from the information they're given. AI
can, like humans, reason and learn which makes them more valuable as time goes
by. In the healthcare field, medical professionals are using it to analyze
patient data, explain lab results, and support busy doctors. In the security
industry, AI helps firms detect potential threats like malicious software in
real time. Similarly, the marketing industry applies AI to combine data and
identify key audience and performance insights, thus freeing them up to be more
strategic and creative with their campaigns.
AI Marketing
uses customer data and AI concepts such as machine learning to anticipate a
customer’s future actions and improve their customer experience. There are
three core elements of AI Marketing: big data, machine learning, and powerful
solutions. Big data refers to a marketer’s ability to aggregate and segment
large sets of data with minimal manual work. This data can then be used to
build clearer pictures of their target audience and to guarantee that the right
message is being delivered to the right person at the right time, via the
channel of choice. Through the insights of big data, digital marketers can
greatly boost their campaigns’ performance and ROI, all of which can be
achieved with little to no extra effort on the marketer’s part.
Another core
element is machine learning. Machine learning platforms are useful for
marketers trying to make sense of a huge data source. This form of AI helps
identify trends or common occurrences and effectively predict common insights,
responses, and reactions which helps marketers understand the root cause and
likelihood of certain actions repeating. Finally, powerful solutions or AI
marketing solutions understand the world the way a human would. Thus, these
platforms can successfully identify insightful concepts and themes across huge
data sets, extremely fast. Since the AI solutions interpret emotion and
communication like humans, they are able to understand open form content like
social media, natural language, and email responses. All these features help marketers
with the efficiency and quality of their content.
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